Objective and Subjective Probabilities

In general, probabilities can be classified into two types: objective probabilities and subjective probabilities:

  • Objective probabilities that can be estimated from proportions, based on empirical data. For instance, P(Q), or for instance, the probability that a retail store is handling the brand Coca-Cola.
  • Subjective probabilities that cannot be estimated from long-run proportions. For example, an applicant feels she has a 50% chance of getting a job. This is her opinion, and it is subjective.

Previous     Next

Use the Search Bar to find content on MarketingMind.







Marketing Analytics Workshop

Marketing Analytics Workshop

In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.


Digital Marketing Workshop

Digital Marketing Workshop

Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.