Marketing Analytics Solutions
Marketing Analytics Solutions (MAS) is an innovative marketing consultancy that specializes in
providing cutting-edge analytics solutions for consumer marketing professionals. Our wide range
of services encompasses various areas of marketing analytics to help businesses gain valuable
insights and make data-driven decisions.
Our services include:
- Consumer Analytics: We offer comprehensive consumer
analytics solutions to help businesses understand consumer behaviour, preferences, and trends.
By analyzing data from consumer panels and other sources, we provide actionable insights to
optimize marketing strategies and drive customer engagement.
- Loyalty Analytics: We help businesses analyze
customer behaviours through their loyalty card based transactions. By employing advanced
analytics techniques, we uncover patterns and identify strategies to optimize marketing
strategies and enhance customer retention and loyalty.
- Retail Tracking and Retail Analytics: Our
retail tracking solutions enable businesses to track and analyze sales performance, market
share, and consumer buying patterns in the retail industry. We provide valuable insights to
optimize distribution, pricing, product placement, and promotions.
- Retail Measurement Processing and Visualization
Platforms: We develop sophisticated platforms to process and visualize retail
measurement data. These platforms offer customizable dashboards, and
intuitive visualizations for quick and effective decision-making.
- Market Intelligence and Data Visualization Platforms:
Our market intelligence platforms analyze market data from diverse sources, allowing
businesses to gain a comprehensive understanding of their industry landscape. Our
advanced data visualization tools help stakeholders interpret complex data easily.
- Promotions Evaluation: We assist businesses in evaluating the
effectiveness of promotional campaigns. By analyzing promotional data and consumer response, we
provide insights to optimize promotional strategies and maximize return on investment.
- Market Mix Modelling: Our market mix modeling solutions help
businesses assess the impact of marketing activities across different channels. By quantifying
the contributions of various marketing elements, we enable businesses to allocate resources
effectively and optimize marketing budgets.
- Customer Satisfaction Processing and Visualization
Solutions: We help businesses measure and improve customer satisfaction by developing
customized solutions for analysis, and visualization. These solutions provide actionable insights
to enhance customer experience and loyalty.
In addition to our analytics solutions, MAS specializes in training marketing professionals in
digital marketing, electronic commerce and marketing analytics. We offer comprehensive training
programs to equip professionals with the knowledge and skills needed to succeed in today’s digital
landscape. We also provide training on analytics platforms such as Google Search Console, Google
Analytics, and Google Ads, enabling marketers to harness the power of these tools effectively.
MAS was founded by Ashok Charan, a renowned expert in the fields of marketing analytics and
digital marketing. With over 25 years of industry experience, including leadership roles at
organizations such as Unilever and Nielsen, Ashok brings a wealth of knowledge and expertise to
MAS. Formerly Professor of Practice at the NUS Business School, he has authored several books on
marketing analytics and digital marketing and is the creator
of the Destiny marketing simulator. Ashok has also developed various tools and solutions for
practitioners, including MarketingMind, an eGuide for consumer analysts and marketing professionals.
At MAS, we are dedicated to empowering businesses with actionable insights and helping marketing
professionals excel in the digital age.
Contact
Ashok Charan,
Marketing Analytics Practitioner’s Guide,
Digital Marketing,
Marketing Mind,
Destiny Marketing Simulator,
ashok.charan@gmail.com