Market Intelligence and Data Visualization Custom designed, interactive, automated, online dashboards that allow for the integration and visualization of market knowledge from diverse sources, in a manner that makes it easy to access and digest.
Consumer Analytics, Consumer Panels Analysis of continuous individual/household level (customer level) behavioural data to address business issues.
Scan Track and Retail Analytics Dashboards and analytic solutions for reading/analysing retail audit/scan track data; and techniques for analysis of continuous outlet level transaction and shopper data to address business issues.
Promotion Evaluation Analytic techniques/dashboards for evaluating consumer promotions in terms of gains in volume value and profit; estimating discount price elasticity, price cross elasticity, decomposing sales, and applying due-to and what-if analysis.
Market Mix Modelling Assess impact of the elements of the mix, on sales and ROI.
Quantitative Research, Customer Satisfaction Research Custom designed solutions for data processing and reporting with a working example of an interactive, automated online dashboard for Customer Satisfaction Research.
Ashok Charan, Associate Professor, NUS Business School, National University of Singapore, email: bizakc@nus.edu.sg
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