Marketing Analytics Solutions (MAS) is an innovative marketing consultancy that specializes in providing cutting-edge analytics solutions for consumer marketing professionals. Our wide range of services encompasses various areas of marketing analytics to help businesses gain valuable insights and make data-driven decisions.
Our services include:
In addition to our analytics solutions, MAS specializes in training marketing professionals in digital marketing, electronic commerce and marketing analytics. We offer comprehensive training programs to equip professionals with the knowledge and skills needed to succeed in today’s digital landscape. We also provide training on analytics platforms such as Google Search Console, Google Analytics, and Google Ads, enabling marketers to harness the power of these tools effectively.
MAS was founded by Ashok Charan, a renowned expert in the fields of marketing analytics and digital marketing. With over 25 years of industry experience, including leadership roles at organizations such as Unilever and Nielsen, Ashok brings a wealth of knowledge and expertise to MAS. Formerly Professor of Practice at the NUS Business School, he has authored several books on marketing analytics and digital marketing and is the creator of the Destiny marketing simulator. Ashok has also developed various tools and solutions for practitioners, including MarketingMind, an eGuide for consumer analysts and marketing professionals.
At MAS, we are dedicated to empowering businesses with actionable insights and helping marketing professionals excel in the digital age.
Market Intelligence and Data Visualization
Custom designed, interactive, automated, online dashboards that allow for the integration and visualization of market knowledge from diverse sources, in a manner that makes it easy to access and digest.
Consumer Analytics, Loyalty and Consumer Panels
Analysis of continuous individual/household level (customer level) behavioural data to address business issues.
Scan Track and Retail Analytics
Dashboards and analytic solutions for reading/analysing retail audit/scan track data; and techniques for analysis of continuous outlet level transaction and shopper data to address business issues.
Retail Measurement Service - Processing and Visualization
Automated data projection, data processing and data visualization system for retail measurement services.
Analytic techniques/dashboards for evaluating consumer promotions in terms of gains in volume value and profit; estimating discount price elasticity, price cross elasticity, decomposing sales, and applying due-to and what-if analysis.
Quantitative Research, Customer Satisfaction Research
Custom designed solutions for data processing and reporting with a working example of an interactive, automated online dashboard for Customer Satisfaction Research.
Marketing Analytics Practitioner’s Guide,
Destiny Marketing Simulator,