Marketing Analytics Solutions

Analytics Solutions

Marketing Analytics Solutions (MAS) is an innovative marketing consultancy that specializes in providing cutting-edge analytics solutions for consumer marketing professionals. Our wide range of services encompasses various areas of marketing analytics to help businesses gain valuable insights and make data-driven decisions.

Our services include:

  1. Consumer Analytics: We offer comprehensive consumer analytics solutions to help businesses understand consumer behaviour, preferences, and trends. By analyzing data from consumer panels and other sources, we provide actionable insights to optimize marketing strategies and drive customer engagement.
  2. Loyalty Analytics: We help businesses analyze customer behaviours through their loyalty card based transactions. By employing advanced analytics techniques, we uncover patterns and identify strategies to optimize marketing strategies and enhance customer retention and loyalty.
  3. Retail Tracking and Retail Analytics: Our retail tracking solutions enable businesses to track and analyze sales performance, market share, and consumer buying patterns in the retail industry. We provide valuable insights to optimize distribution, pricing, product placement, and promotions.
  4. Retail Measurement Processing and Visualization Platforms: We develop sophisticated platforms to process and visualize retail measurement data. These platforms offer customizable dashboards, and intuitive visualizations for quick and effective decision-making.
  5. Market Intelligence and Data Visualization Platforms: Our market intelligence platforms analyze market data from diverse sources, allowing businesses to gain a comprehensive understanding of their industry landscape. Our advanced data visualization tools help stakeholders interpret complex data easily.
  6. Promotions Evaluation: We assist businesses in evaluating the effectiveness of promotional campaigns. By analyzing promotional data and consumer response, we provide insights to optimize promotional strategies and maximize return on investment.
  7. Market Mix Modelling: Our market mix modeling solutions help businesses assess the impact of marketing activities across different channels. By quantifying the contributions of various marketing elements, we enable businesses to allocate resources effectively and optimize marketing budgets.
  8. Customer Satisfaction Processing and Visualization Solutions: We help businesses measure and improve customer satisfaction by developing customized solutions for analysis, and visualization. These solutions provide actionable insights to enhance customer experience and loyalty.

In addition to our analytics solutions, MAS specializes in training marketing professionals in digital marketing, electronic commerce and marketing analytics. We offer comprehensive training programs to equip professionals with the knowledge and skills needed to succeed in today’s digital landscape. We also provide training on analytics platforms such as Google Search Console, Google Analytics, and Google Ads, enabling marketers to harness the power of these tools effectively.

MAS was founded by Ashok Charan, a renowned expert in the fields of marketing analytics and digital marketing. With over 25 years of industry experience, including leadership roles at organizations such as Unilever and Nielsen, Ashok brings a wealth of knowledge and expertise to MAS. Formerly Professor of Practice at the NUS Business School, he has authored several books on marketing analytics and digital marketing and is the creator of the Destiny marketing simulator. Ashok has also developed various tools and solutions for practitioners, including MarketingMind, an eGuide for consumer analysts and marketing professionals.

At MAS, we are dedicated to empowering businesses with actionable insights and helping marketing professionals excel in the digital age.

Business Intelligence Dashboards

Market Intelligence and Data Visualization
Custom designed, interactive, automated, online dashboards that allow for the integration and visualization of market knowledge from diverse sources, in a manner that makes it easy to access and digest.

Consumer Analytics

Consumer Analytics, Loyalty and Consumer Panels
Analysis of continuous individual/household level (customer level) behavioural data to address business issues.

Retail Tracking, Scan Track

Scan Track and Retail Analytics
Dashboards and analytic solutions for reading/analysing retail audit/scan track data; and techniques for analysis of continuous outlet level transaction and shopper data to address business issues.

Retail Measurement Service - Data Processing and Data Visualization platforms

Retail Measurement Service - Processing and Visualization
Automated data projection, data processing and data visualization system for retail measurement services.


Promotion Evaluation
Analytic techniques/dashboards for evaluating consumer promotions in terms of gains in volume value and profit; estimating discount price elasticity, price cross elasticity, decomposing sales, and applying due-to and what-if analysis.


Market Mix Modelling
Assess impact of the elements of the mix, on sales and ROI.

customer satisfaction research

Quantitative Research, Customer Satisfaction Research
Custom designed solutions for data processing and reporting with a working example of an interactive, automated online dashboard for Customer Satisfaction Research.


Ashok Charan,
Marketing Analytics Practitioner’s Guide,
Digital Marketing,
Marketing Mind,
Destiny Marketing Simulator,
Analytics Solutions: Contact by e-mail

View Ashok’s LinkedIn profile