Analytics Solutions

Analytics Solutions


Business Intelligence Dashboards

Market Intelligence and Data Visualization
Custom designed, interactive, automated, online dashboards that allow for the integration and visualization of market knowledge from diverse sources, in a manner that makes it easy to access and digest.



Consumer Analytics

Consumer Analytics, Consumer Panels
Analysis of continuous individual/household level (customer level) behavioural data to address business issues.



Retail Tracking, Scan Track

Scan Track and Retail Analytics
Dashboards and analytic solutions for reading/analysing retail audit/scan track data; and techniques for analysis of continuous outlet level transaction and shopper data to address business issues.



promotions-evaluation

Promotion Evaluation
Analytic techniques/dashboards for evaluating consumer promotions in terms of gains in volume value and profit; estimating discount price elasticity, price cross elasticity, decomposing sales, and applying due-to and what-if analysis.



promotions-evaluation

Market Mix Modelling
Assess impact of the elements of the mix, on sales and ROI.



customer satisfaction research

Quantitative Research, Customer Satisfaction Research
Custom designed solutions for data processing and reporting with a working example of an interactive, automated online dashboard for Customer Satisfaction Research.

Contact

Ashok Charan, Associate Professor,
NUS Business School, National University of Singapore,
email: bizakc@nus.edu.sg

View Ashok’s LinkedIn profile