Exhibit 24.1 By sharing their thoughts on LinkedIn, members can boost their reputation as thought leaders in their field of expertise.
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A social networking platform that is business and employment-oriented, LinkedIn is the largest global community of business professionals. It is a unique and powerful marketing platform, especially for business marketers.
Considering that LinkedIn is a network of professionals, one of the most effective ways of expanding your reach is through publishing noteworthy posts or articles. By sharing thoughts on LinkedIn (Exhibit 24.1), members can boost their reputation as thought leaders in their field of expertise.
Focussing mainly on the use of LinkedIn for digital marketing, this chapter covers details of organic reach and paid advertising on the network, and the advertising options and formats.
Exhibit 24.2 LinkedIn has more than 875 million members in 200 countries and regions worldwide (2022).
With over 875 million members spread across the globe (Exhibit 24.2), and over 58 million listed companies (source: LinkedIn, 2022), LinkedIn is ideal for networking with professionals, and for advertising to business markets.
LinkedIn membership (2022) is skewed towards men, 57%, and users in the age group of 25 to 34, 59%.
A substantial proportion of members are classified as decision-makers, and many are considered opinion leaders.
52 million individuals use the network to search for jobs each week, and about 8 are hired every minute via LinkedIn.
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