It is important for marketers to understand what constitutes
a view on LinkedIn posts and how it compares to other media, as it is a key performance metric.
LinkedIn measures views by counting both the opportunity to see and engagement
behaviours such as clicks, likes, shares, and comments. When a member scrolls through their homepage
feed, LinkedIn counts the posts they come across, but it is unclear whether or not they are paying
attention. However, viewers who click on the post or engage with it through likes, shares, or comments
are clearly more interested in the content. Therefore, LinkedIn’s view count includes both actively
engaged viewers and those who simply scrolled past the post.
