Exhibit 24.19 showcases how organizations such as Singapore Airlines can benefit from their presence on LinkedIn. Given the nature of their business, they effectively leverage LinkedIn’s extensive network of professionals to market their products and services and engage with their community of employees, customers, followers, and stakeholders.
Businesses that market to other businesses and professionals find LinkedIn to be a suitable platform as their target audience consists of LinkedIn members, and their customer-facing employees play critical roles in engaging with their customers.
What about your organization? As you chalk out your digital marketing strategy, it is important to consider the following questions to help you evaluate how your organization can benefit from LinkedIn and how to effectively market your business on the platform:
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