Publishing on LinkedIn

LinkedIn: Creating a post or writing an article from the home page.

Exhibit 17.3   Creating a post or writing an article from the home page.

Publishing gives members the opportunity to share their thoughts and expertise with other members. This helps grow their audience as well as their network.

Creating a post or writing an article (Exhibit 17.3) are the two options to publishing on LinkedIn. Circulation depends on how many followers the user has, whether these followers share the content, hashtag resonance, and LinkedIn’s algorithm.

Typically, due to the high volume of posts and articles, very few get to see a publication. However, if a post or an article achieves high viewership, it is recommended to a much broader group of members, which greatly enhances its impact.

The published content becomes a part of the author’s LinkedIn profile, and could boost the author’s reputation as an expert or thought leader.

LinkedIn Article

Exhibit 17.4   A LinkedIn article.

LinkedIn articles and posts comprise (Exhibit 17.4, from top to bottom):

  • Author’s profile, seamlessly displayed at top.
  • Copy.
  • Image.
  • Headline.
  • Destination URL, for shared content.
  • Engagement buttons: share, like, comment.
  • Link that provides information on the number of views and their demographic break-up. Only a post’s author has access to this link.
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