Sponsored Content is posted onto members’ LinkedIn feed (Exhibit 24.9), allowing advertisers to target audiences beyond their organic reach. Marked “promoted”, this is a form of native advertising — it is intrinsic to the browsing experience and does not interrupt the stream of content.
Advertisers can choose from four sponsored content formats — image, video, carousel and event. As can be seen from exhibits 24.4 and 24.9, these formats support call-to-action buttons linking users to sites where they can act on their interests.
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