Organic Reach
An individual’s profile page is the place on LinkedIn to reach out to other professionals or prospective employers. Members can upload information pertaining to their professional and educational experiences, projects, publications, interests and other relevant areas.
As mentioned in the section LinkedIn Company Page, organizations may create their own company page to market their organization on LinkedIn. Information on the company page is organized by tabs which typically include Home, About, Posts, Jobs, Life, People, Events, Videos, Showcase, Alumni etc.
Organizations can promote their Company and Showcase Pages by linking through “Follow” buttons from emails, newsletters, blogs, and other marketing channels. Similarly, individuals too can promote their profile pages.
One of the most effective ways of expanding reach on LinkedIn is by publishing noteworthy articles and posts. These, of course, can spread organically, as well as be advanced through paid options.
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