LinkedIn Analytics — Posts and Articles

LinkedIn Analytics: Posts and Articles

Exhibit 24.14   Posts and Activity page provides metrics for recent posts.

LinkedIn’s analytics is a valuable tool for evaluating the performance of posts and campaigns, refining tactics and strategies, and optimizing budgets. The platform provides in-built analytics for both organic and paid reach, allowing users to track and measure key metrics such as:

  • Follower: The number of followers is shown on member’s profile page.
  • Views: Home page reveals how many viewed the member’s profile, and how many viewed the most recent post.
  • Engagement: Members can track how their posts were received through likes, comments as well as views. This information is obtained via the Posts & Activity tab as shown in Exhibit 24.14.
  • Demographics: Post analytics provides break-up of viewers across organizations, job functions and locations. (See example in Exhibit 24.15).
  • Administrators can access finer details on their viewers’ engagement such as count of clicks, likes, comments, shares, followers acquired and total level of engagement. This is useful for evaluating performance of organic and sponsored content.

LinkedIn Post Analytics Example: Organization, Job function, Location

Exhibit 24.15   Post Analytics — Example.

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