Exhibit 17.14 Posts and Activity page provides metrics for recent posts.
LinkedIn’s analytics is useful for evaluating posts/campaigns, refining tactics
and plans, and optimizing budgets.
Organic and paid reach is measured and monitored via in-built analytics. The key metrics include:
- Follower: The number of followers are shown on member’s profile page.
- Views: Home page reveals how many viewed the member’s profile, and how many viewed the most recent post.
- Engagement: Members can track how their posts were received through likes, comments as well as views. This information
is obtained via the Posts & Activity tab as shown in Exhibit 17.14.
- Demographics: Post analytics provides break-up of viewers across organizations, job functions and locations. (See example
in Exhibit 17.15).
- Administrators can access finer details on their viewers’ engagement such as count of clicks, likes, comments, shares,
followers acquired and total level of engagement. This is useful for evaluating performance of organic and sponsored
Exhibit 17.15 Post Analytics — Example.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query
into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search
bar, relevant pages from MarketingMind will appear in Google’s result pages.