LinkedIn Groups comprise likeminded-targeted audiences where members may ask questions, seek help and post or share articles.
LinkedIn is able to recommend groups based on metrics such as the members’ areas of interests and their network’s participation pattern. Members discover relevant groups by clicking on the Discover more tab (see Exhibit 17.13).
Having identified one or more relevant/interesting groups, a member may ask to join the groups by clicking the Ask to join button. The group’s administrator then has the prerogative to accept the new member.
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