Content is pivotal to your digital marketing strategy. It drives traffic to your website, and raises its authority and rank. Remarkable content keeps visitors glued to your site, triggers a high return rate, and attracts inbound links.
Spread across all your online assets, content is of prime importance on websites and blogs. It should pertain to the topics that interest and excite your target audience, and address the issues/problems that they face.
Listed below are some key ingredients for creating noteworthy content on the internet. You will note that many of these components are not markedly different from good writing in general.
Singer’s YouTube brand channel serves as an example of well-crafted, engaging content. It is a training ground where customers learn how-to sew from training videos such as the one shown in Exhibit 3.5. An ideal location for those who are new to sewing, the channel’s discussion page has the potential to become a forum where consumers seek advice and assistance, and help and guide each other.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.