Content is pivotal to your digital marketing strategy. It
drives traffic to your sites and raises their authority and rank. Remarkable content keeps
visitors glued, triggers a high return rate, and attracts inbound links.
Content development is covered in many sections of this book including
Content is King (Chapter Digital Marketing),
Organic Marketing — Best Practices (Facebook),
Content — Best Practices (Twitter) and
Content — Best Practices on Instagram (Instagram).
Content management systems (CMS) are useful tools for managing and maintaining
content in a collaborative environment. CMS platforms like
Joomla,
Drupal, and
WordPress
offer an easy way to create, organize, and publish content on your website, helping to streamline
the content creation process.
Effective content should focus on topics that interest and engage your target
audience while addressing their problems and concerns. To create noteworthy content, you
should consider including:
- engaging titles,
- easy-to-read content that is also useful,
- multimedia elements like visuals and videos,
- personalization,
- learning materials like how-to videos and webinars, and
- call-to-action triggers.
Maintain a fluid and multidirectional flow on your website, linking to related
pages and offering visitors an intuitive browsing experience. (Refrain from using brochureware,
which refers to the practice of replicating printed brochures or media advertisements in their
original, passive, and linear state).
CMS platforms and analytics tools such as Google Analytics can help identify the
most popular content on your website and track user behaviour, allowing you to optimize your
content strategy accordingly.
Overall, developing high-quality content is a crucial component of any successful
digital marketing strategy, and using a CMS can help you streamline your content creation
process and achieve better results.
