Bearing in mind that the Facebook algorithm is doing what it is intended to do, to secure
high reach you need to create remarkable content, spark interactions with call-to-action triggers, use more video and audio, and
keep the posts short. Here are some best practices to follow:
Exhibit 20.5 Remarkable content, such as this post on “healthcare heroes” during
the Covid 19 outbreak, engenders affinity.
- Remarkable Content: Create content that engenders greater affinity with your fan base, and
content that your followers find interesting and useful. For instance, the post on “healthcare heroes”,
Exhibit 20.5, by the Singer Sewing Company, during the Covid 19 outbreak.
- Attention-Grabbing Headlines: Use headlines that capture the
attention of your audience and encourage them to engage with your content.
- Entertain: People usually go on social media to relax and amuse
themselves, so it is important to communicate your content in a way that is engaging and
entertaining.
- Keep it short: Posts that are short and to-the-point are more
likely to be read and shared by your audience.
- Call-to-Action: To spark interactions you need to have call-to-action triggers, hashtags and website links.
- Go Visual: Video content is weighted favourably by Facebook
algorithms, and it also engenders greater affinity with followers.
