A playable (Exhibit 20.19) is an interactive video ad for mobile app advertisers intended to drive users
to install apps with a try-before-you-buy experience.
It commences with a lead-in video that plays as users scroll through their news feed.
Overlaying the video is a game controller icon and a tap-to-try tip.
After tapping on the video, a short interactive demo lets users experience the app before they install it. When
the demo is complete, a call-to-action lets people tap through to install the app from the App Store or Google Play Store.
