Advert provides a few formats for boosting posts that are grouped under the “Engagement” objective. The look and feel
of the post remains the same irrespective of whether it is boosted from the ad console or from the Page. The key difference is that
from the ad console, advertisers have more targeting and placement options, as well as additional features such as call-to-action
buttons. Also, unlike ads boosted from the Page, these ads are labelled as “Sponsored”.
