In addition to the array of demographic and geographic targeting options, Facebook offers some
advance targeting options including custom/tailored audiences, lookalike audiences and connection targeting.
Custom/tailored audiences
Advertisers can target consumers known to them (i.e., sourced from CRM database)
by suppling contact details such as email addresses, phone numbers etc.
Lookalike Audiences
Advertisers may also target prospects that match the profile of some other group of people,
for instance, a high-value customer segment.
Connection targeting
Access to social graphs on social platforms, allows advertisers to target prospects who are
connected by Page, app, group, or event.
