Instant Experience (IX) (earlier called canvas)

Facebook Instant Experience (IX) Ad Format

Exhibit 14.19 Instant experience (IX) ad format (source: Facebook).

Designed for mobile, IX or instant experience (Exhibit 14.19) is an interactive format designed for marketers to tell their stories and showcase their products. Marketers can build their canvas using a combination of videos, images and call-to-action buttons. The format is designed so that people can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out.

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