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Exhibit 20.8 Facebook’s “Learn More” and “Shop Now” call-to-action button. Source: Facebook.
Facebook Adverts call-to-action button is useful for promoting actions such as ‘buy’,
‘sign up’, ‘download’ and ‘contact us’ to name a few. Click through rates greatly improve with the use of these buttons, some of
which are listed here:
- Learn more – Link to website for details (Exhibit 20.8).
- Book Now – Ideal for restaurants, hotels, clinics etc. to book appointments.
- Contact Us – Share contact details by linking this button to website’s contact page.
- Use App – Drive users to download mobile app.
- Play Game – To get users to play the game online or experience a demo.
- Shop Now – Link the button to ecommerce website to drive sales.
- Sign Up – To build a database of subscribers.
- Watch Video – To drive eyeballs to a video.
- Listen Now – Link to audio.
