Stories


Facebook Stories Ad Format

Exhibit 20.16 Stories ad format (source: Meta).

Designed along the lines of Instagram stories, Facebook stories (Exhibit 20.16) impart an immersive vertical full screen experience, placed in the stories feed on mobile devices.

The maximum duration is 6 seconds for image and 15 seconds for videos.

They can generate traffic to website through call-to-actions (swipe up on trigger).


Previous     Next

Use the Search Bar to find content on MarketingMind.