Facebook Stories Ad Format

Exhibit 14.13 Stories ad format (source: Facebook).

Designed along the lines of Instagram stories, Facebook stories (Exhibit 14.13) impart an immersive vertical full screen experience, placed in the stories feed on mobile devices.

The maximum duration is 6 seconds for image and 15 seconds for videos.

They can generate traffic to website through call-to-actions (swipe up on trigger).

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