Native Advertising


Exhibit 21.8 IBM analytics native ad targets the author of Marketing Analytics eGuide, via LinkedIn.

Native ads differs from interrupt advertising in the way they blend with the platforms where they reside.

This form of advertising is popular on social platforms. Examples include:

  • Facebook’s promoted posts on news feed.
  • LinkedIn’s sponsored updates. (Exhibit 21.8).
  • Twitter’s promoted tweets.

As with other forms of advertising, native ads work best when well targeted. For instance, the LinkedIn sponsored IBM analytics ad in Exhibit 21.8 targets the author of Marketing Analytics eGuide.

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