Search engines are the prime source of customers to your web sites, and they send them to you, at the time when the customers are seeking information of relevance to your business. Search advertising can therefore be very effective in driving business initiatives such as sales.
Considering that search represents about half of total digital advertising spend (49.8% in 2016), it is important that advertisers understand their impact and optimize their efforts.
Here are some of the practices that can improve the effectiveness of search marketing:
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Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.