Optimize websites for Mobile devices


Exhibit 21.4 Responsive web design adjusts the style and formatting of a web page to suit different screen (or window) sizes.

The use of responsive web design permits a site to adapt to a device’s screen size (Exhibit 3.4). It adjusts the style and formatting of the web pages to suit different screen sizes, such that the pages display well on different devices such as mobile phones, iPads and laptops.

Responsive design uses the same web page across devices, i.e., the URL, page content and the HTML code is the same. The CSS (style sheet language) code formats the webpage to adapt to the screen’s size.

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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.