Brands that target large audiences need to supplement their organic marketing efforts through paid advertising.
Paid advertising yields superior returns if it directs traffic to pages with call-to-actions that help generate sales leads.
Broadly speaking, digital advertising options include:
Refer to the chapter Digital Marketing for information on digital advertising methods. The chapter provide useful information on Targeting, Mobile Advertising, Search Advertising, Google’s Ad Auction, SEO, YouTube brand channels and advertising on YouTube and Facebook.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.