Advertise

Brands that target large audiences need to supplement their organic marketing efforts through paid advertising.

Paid advertising yields superior returns if it directs traffic to pages with call-to-actions that help generate sales leads.

Broadly speaking, digital advertising options include:

  • Search Advertising.
  • Advertising the conventional way through display and videos that interrupt the viewer.
  • Native Advertising.
  • Retargeting.
  • Mobile Advertising.

Refer to the chapter Digital Marketing for information on digital advertising methods. The chapter provide useful information on Targeting, Mobile Advertising, Search Advertising, Google’s Ad Auction, SEO, YouTube brand channels and advertising on YouTube and Facebook.

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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.