Brands that target large audiences need to supplement their organic marketing efforts through paid advertising.

Paid advertising yields superior returns if it directs traffic to pages with call-to-actions that help generate sales leads.

Broadly speaking, digital advertising options include:

  • Search Advertising.
  • Advertising the conventional way through display and videos that interrupt the viewer.
  • Native Advertising.
  • Retargeting.
  • Mobile Advertising.

Refer to the chapter Digital Marketing for information on digital advertising methods. The chapter provide useful information on Targeting, Mobile Advertising, Search Advertising, Google’s Ad Auction, SEO, YouTube brand channels and advertising on YouTube and Facebook.

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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.