Monitor Performance — Digital Marketing Plan

To assess the impact of your digital marketing strategy and tactics, it is important to constantly review progress. This helps to identify opportunities and threats, and reveal strengths and weaknesses.

At the onset, you should identify your key business issues and set imperatives, along with objectives and targets, to address these issues. Success hinges on how effectively you channel your resources to achieve your objectives.

In summary, you should follow these steps in the course of reviewing your digital marketing efforts:

  1. Outline Business Imperatives and Issues.
  2. Set Objectives of Digital Marketing.
  3. Set Targets. Specify the Key Performance Indicators (KPIs).
  4. Evaluate Performance.
  5. Prepare Improvement Plan.
  6. Revise KPI targets.
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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.