There are a large number of tools, including some of the more popular ones listed below, that you may use for evaluating your website.
As can be seen from the above list, many of the tools differ in their focal areas. Alexa specializes in tracking incoming links, Clarity Grader checks for language, Quicksprout focuses on SEO ranking, and facilities like Nibbler, Woorank and Website Grader offer a broad suite of analysis, across a number of performance categories.
For a comprehensive evaluation, it is advisable to use a combination of these grading tools, in conjunction with Google Analytics.
Remember too that though they provide a lot of useful information, software tools have limitations. They are strictly rational and cannot relate to emotions or feelings. They are also incapable of understanding, and lack originality.
For instance, Google uses a few hundred metrics to rank websites, and still the top rank may go to a site with totally spurious, worthless and potentially harmful content.
So, when a grading tool tells you “you’re amazing”, that is not good enough. You still need competent human brains to assess your online properties, particularly in the context of the site’s objectives, its contents and its real worth.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
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