Exhibit 26.27 HubSpot’s Website Grader.
There are many tools, including those listed below,
that you may use for evaluating your website.
- HubSpot’s Website Grader rates sites on mobile responsiveness,
analytics, email marketing campaigns, blog activity, social media presence, and the inner workings. As can be seen from
Exhibit 26.27, the grader’s summary report covers 4 category groups — performance, mobile,
SEO and security. The detailed report evaluates the site’s performance in greater depth for each
of these categories.
- Nibbler uses several tests to evaluate websites and rates them
on factors such as technology, accessibility, experience and marketing.
- Woorank, like Nibbler, offers users several tests to grade websites
on categories like the site’s traffic, SEO, mobile, social, usability and technologies.
- Quicksprout focuses on SEO ranking.
- Google’s Page Speed Insights provides a gauge
on the pace at which pages load and offers advice on how to speed them up.
- Reaction Engine analyses and ranks websites on specified words
and phrases.
- Clarity Grader checks for language, spelling, and the clarity of
a website.
As can be seen from the above list, the tools can differ in their focal areas.
Clarity Grader checks for language clarity, while Quicksprout focuses on SEO ranking. Other tools
like Nibbler, Woorank and Website Grader offer a broad suite of analysis covering multiple
performance categories.
To get a comprehensive evaluation, it is recommended to use a combination of these
grading tools along with Google Analytics. However, do remember that while these tools provide a lot
of useful information, they have limitations. They can only provide rational analysis and cannot
relate to emotions or qualitative aspects such as originality.
For instance, Google uses hundreds of metrics to rank websites, but sometimes a site
with low-quality or even harmful content may still achieve a high ranking. That is why competent human
brains are still necessary to assess your online properties, particularly in the context of the site’s
objectives, content, and actual value.
