Link Equity

Exhibit 18.22   Link’s equity reflects the value it imparts in raising the web page’s authority.

Link equity is the value or charge an inbound link imparts in raising the web page’s authority. With reference to Exhibit 18.22, it is a function of:

  • Authority: The linking page’s (site A) authority (≈ PageRank).
  • Relevance: The extent that the page A’s content is of relevance to page B.
  • Traffic from A to B via the link.
  • Diversity: Links from 10 different sites are more valuable than 10 links from one site.
  • Independence of the source: Links from independent sources are more valuable.
Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.

Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.