Link Equity


Exhibit 18.22   Link’s equity reflects the value it imparts in raising the web page’s authority.

Link equity is the value or charge an inbound link imparts in raising the web page’s authority. With reference to Exhibit 18.22, it is a function of:

  • Authority: The linking page’s (site A) authority (≈ PageRank).
  • Relevance: The extent that the page A’s content is of relevance to page B.
  • Traffic from A to B via the link.
  • Diversity: Links from 10 different sites are more valuable than 10 links from one site.
  • Independence of the source: Links from independent sources are more valuable.
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