Exhibit 26.25 Link’s equity reflects the value it imparts in raising the webpage’s authority.
Link equity is the force or charge a link imparts in raising the webpage’s authority.
With reference to Exhibit 26.25, it is a function of:
- Authority: The linking page’s (site A) authority (≈ PageRank).
- Relevance: The extent that the page A’s content is of relevance to page B.
- Traffic from A to B via the link.
- Diversity: Links from 10 different sites are more valuable than 10 links from one site.
- Independence of the source: Links from independent sources are more valuable.
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