According to Google, as of 2016, there are 130 trillion individual pages on the net. Search engines like Google, Yahoo and Bing help us retrieve relevant content from this gigantic information glut, in a timely manner. In order to do this they maintain a page index containing information that their algorithms need, to generate search results. The Google index contains “hundreds of billions” of webpages.
Search engines use automated programmes called spiders or bots (short for robot e.g. Googlebot) that crawl the web pages from link to link and retrieve data about the pages. The search engines store the information into a massive database called the index. The size of the Google index is over 100 million gigabytes.
As a user seeking information types into the engine’s search box, algorithms interpret the information he is seeking and identify the relevant pages in the index. The search engine then ranks the results based on several factors, and presents the results in rank order to the user in the form of search engine result pages (SERPs).
Securing a high rank on these pages is of such enormous interest that a completely new industry emerged in the early 1990s. Referred to as search engine optimization (SEO), it help marketers optimize their websites for search.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.