Traffic Source and Medium

According to Google’s classification, a traffic source to a website is the origin from where the traffic is coming from, such as a search engine or a domain (for example Google or It can be categorized under one of the following mediums:

  • Direct: Visitors who reach site by entering its URL.
  • Organic Search: Earned (not paid) traffic from search engine.
  • Paid Search: Traffic resulting from paid search platform such as Google AdWords.
  • Social Referral: Traffic from social platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn.
  • Referral (other): Traffic from sites other than a search engine, social network or email.
  • Email (email marketing): Traffic from email that was tagged with an email parameter.
  • Other: Traffic from a source that was tagged as “other”, or traffic that does not fall under any of the pre-defined category of sources.

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