According to Google’s classification, a traffic source to a website
is the origin from where the traffic is coming from, such as a search engine or a domain.
It can be categorized under one of the following mediums:
- Direct: Visitors who reach site by entering its URL.
- Organic Search: Earned (not paid) traffic from search engine.
- Paid Search: Traffic resulting from paid search platform such as Google Ads.
- Social Referral: Traffic from social platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn.
- Referral (other): Traffic from sites other than a search engine, social network or email.
- Email (email marketing): Traffic from email that was tagged with an email parameter.
- Other: Traffic from a source that was tagged as “other”, or traffic that does not fall under any of the
pre-defined category of sources.
