Traffic Source and Medium

According to Google’s classification, a traffic source to a website is the origin from where the traffic is coming from, such as a search engine or a domain (for example Google or ashokcharan.com). It can be categorized under one of the following mediums:

  • Direct: Visitors who reach site by entering its URL.
  • Organic Search: Earned (not paid) traffic from search engine.
  • Paid Search: Traffic resulting from paid search platform such as Google AdWords.
  • Social Referral: Traffic from social platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn.
  • Referral (other): Traffic from sites other than a search engine, social network or email.
  • Email (email marketing): Traffic from email that was tagged with an email parameter.
  • Other: Traffic from a source that was tagged as “other”, or traffic that does not fall under any of the pre-defined category of sources.

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Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.







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