Keyword Density

Keyword Density and Cloud report for SEO

Exhibit 18.6   Keyword Density and Cloud report for

Keyword density is the number of times a keyword or phrase appears on a web page as a ratio of the total number of words on the page. For instance, to compute the density of the keyword “analytics”:

$$Keyword \,Density (“analytics”)=\frac{ COUNT(“analytics”)}{COUNT(All \, words \, on \, page)}$$

Web designers need to ensure that they do not overuse keywords. Content must always remain natural, engaging and easy to read to retain users.

The excessive use of keywords is referred to as keyword stuffing. Not surprisingly, this practice is penalized by search algorithms.

A number of online SEO tools may be used to analyse keyword density and generate word clouds for webpages such as the NUS homepage assessed in Exhibit 18.6. For this page, the density of keywords like university, education, learning etc. lies within the range of 1 to 3%, which is considered optimum by some SEO experts.

Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.

Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.