Keyword Density

Keyword Density and Cloud report for SEO

Exhibit 25.7   Keyword Density and Cloud report for (Source: Seochat).

Keyword density is the number of times a keyword or phrase appears on a webpage as a ratio of the total number of words on the page. For instance, to compute the density of the keyword “analytics”:

$$Keyword \,Density (“analytics”)=\frac{ COUNT(“analytics”)}{COUNT(All \, words \, on \, page)}$$

The excessive use of a keyword, referred to as “keyword stuffing”, may make the content appear spammy or manipulative to search engines and can result in a penalty or lower ranking for the website in search results. Additionally, keyword stuffing can make the content difficult to read and unappealing to human readers, leading to a negative user experience. Therefore, it is important to use keywords strategically and in moderation, focusing on creating high-quality, valuable content that serves the needs of the audience.

A number of online SEO tools may be used to analyse keyword density and generate word clouds for webpages such as the NUS homepage assessed in Exhibit 25.7. For this page, the density of keywords like university, education, learning etc. lies within the range of 1 to 3%, which is considered optimum by SEO experts.

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