Keyword Density


Keyword Density and Cloud report for www.nus.edu.sg: SEO

Exhibit 18.6   Keyword Density and Cloud report for www.nus.edu.sg.

Keyword density is the number of times a keyword or phrase appears on a web page as a ratio of the total number of words on the page. For instance, to compute the density of the keyword “analytics”:

$$Keyword \,Density (“analytics”)=\frac{ COUNT(“analytics”)}{COUNT(All \, words \, on \, page)}$$

Web designers need to ensure that they do not overuse keywords. Content must always remain natural, engaging and easy to read to retain users.

The excessive use of keywords is referred to as keyword stuffing. Not surprisingly, this practice is penalized by search algorithms.

A number of online SEO tools may be used to analyse keyword density and generate word clouds for webpages such as the NUS homepage assessed in Exhibit 18.6. For this page, the density of keywords like university, education, learning etc. lies within the range of 1 to 3%, which is considered optimum by some SEO experts.

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