A site’s page speed performance is measured in terms of the time to download and display the site on the user’s browser. The performance benchmark is 2 seconds, however for mobile devices web designers should aim for 1 second or less.
Google’s PageSpeed Insights is one of a number of tools one may use to measure a site’s performance. As can be seen from Exhibit 18.18 it provides a rating from 0 to 100, where scores of 90 and above are considered fast.
Because page speed has important bearing on user experience, search algorithms penalize slower sites.
The common approaches of improving site performance:
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
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