A site’s page speed performance is measured in terms of the time to download and display the site on the user’s browser. The performance benchmark is 2 seconds, however for mobile devices web designers should aim for 1 second or less.
Google’s PageSpeed Insights is one of a number of tools one may use to measure a site’s performance. As can be seen from Exhibit 18.18 it provides a rating from 0 to 100, where scores of 90 and above are considered fast.
Because page speed has important bearing on user experience, search algorithms penalize slower sites.
The common approaches of improving site performance:
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