Breadcrumbs help users keep track location - SEO

Exhibit 18.14   Breadcrumbs help users keep track of their location in the NUS Executive MBA website.

A breadcrumb trail, as shown in Exhibit 18.14, is a navigational aid that allows users to keep track of their location within the structural hierarchy of the website.

Like other navigational elements, breadcrumbs are likely to increase the number of page visits.

Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.

Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.