If you have not started SEO for your website yet, this exercise
will help you get started. Answering these questions will prepare the groundwork for search engine
optimization:
- What are the main keywords that the site is targeting? Consider long and
short-tail keywords, as well as synonyms.
- What is the keyword density on the website? Does it lie within the optimum range?
- Where do the keywords appear on the webpages? Do the page title, page
description, URL, headers, anchors, and alt text for images contain important keywords?
- Do internal links direct traffic to the most valuable pages? What additional links
could help improve the flow?
- Use Google’s Search Console to track inbound links. What can be done to increase the
number and diversity of inbound links?
Follow the six stages outline in Section
Review to assess and improve your website’s performance.
