SEO — Exercise
If you have not started SEO for your website yet, this exercise will help you get started. Answering these questions will prepare the groundwork for search engine optimization:
- What are the main keywords that the site is targeting? Consider long and short-tail keywords, as well as synonyms.
- What is the keyword density on the website? Does it lie within the optimum range?
- Where do the keywords appear on the webpages? Do the page title, page description, URL, headers, anchors, and alt text for images contain important keywords?
- Do internal links direct traffic to the most valuable pages? What additional links could help improve the flow?
- Use Google’s Search Console to track inbound links. What can be done to increase the number and diversity of inbound links?
Follow the six stages outline in Section Review to assess and improve your website’s performance.
Use the Search Bar to find content on MarketingMind.
Marketing Analytics Workshop
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Digital Marketing Workshop
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
What they SHOULD TEACH at Business Schools
Is marketing education fluffy too?
Experiential Learning via Simulators | Best Way to Train Marketers
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.
