SEO — Exercise

Evaluate the HomeFinder property portal or your company’s website in terms of search optimization. Pay attention particularly to the following aspect:

  • What keywords is the site targeting? Consider long and short keywords, synonyms.
  • What is the keyword density? Does it lie within the optimum range?
  • Where do the keywords appear on the web pages? Do the page title, page description, URL, headers, anchors and images (alt) contain important keywords?
  • Do internal linkages direct traffic to the most valuable pages? What additional linkages could help improve the flow?
  • Use Google’s Search Console to track inbound links. What can be done to increase the number and diversity of inbound links?
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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.