Unnatural or Artificial Links
Google Quality Guidelines state that “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” These type of links are referred to as unnatural or artificial links.
Examples of unnatural links:
- Paid links, or links resulting from some form of material incentive such as free products and advertisements.
- Reciprocal linking.
- Links emanating from large number of guests.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Digital Marketing Workshop
Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.
