Unnatural or Artificial Links

Google Quality Guidelines state that “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” These type of links are referred to as unnatural or artificial links.

Examples of unnatural links:

  • Paid links, or links resulting from some form of material incentive such as free products and advertisements.
  • Reciprocal linking.
  • Links emanating from large number of guests.
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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.