Because mobile penetration far exceeds desktop, search algorithms rate mobile usability high on importance. In other words, optimizing a website for mobile devices will improve the site’s search ranking.
Fortunately, for web designers, there exist technologies such as Responsive Web Design (RWD) that adjust the style and formatting of a web page to suit different screen sizes.
RWD uses CSS (style sheet language) to automatically resize pages, and hide, shrink or enlarge elements on the page, so that it blends with the all devices (desktops, tablets, and phones), irrespective of their screen size. In Exhibit 18.19 for example, you can see how the webpage re-configures to suit change in size of the window.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
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