Mobile usability

Responsive Web Design - SEO

Exhibit 18.19   Webpage using Responsive Web Design, re-configures to suit change in size of the window.

Because mobile penetration far exceeds desktop, search algorithms rate mobile usability high on importance. In other words, optimizing a website for mobile devices will improve the site’s search ranking.

Fortunately, for web designers, there exist technologies such as Responsive Web Design (RWD) that adjust the style and formatting of a web page to suit different screen sizes.

RWD uses CSS (style sheet language) to automatically resize pages, and hide, shrink or enlarge elements on the page, so that it blends with the all devices (desktops, tablets, and phones), irrespective of their screen size. In Exhibit 18.19 for example, you can see how the webpage re-configures to suit change in size of the window.

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