Attracting Inbound Links

Inbound links - Google Search Console facility to track inbound links - Off-Page Optimization, SEO

Exhibit 25.23   Google Search Console provides facilities to track external (inbound) and internal links.

Securing inbound links from influential external sites is a priority for any commercial website, as these pathways not only bring traffic but also enhance the website’s authority, thereby positively impacting its search engine ranking. Therefore, a website’s ability to secure such links is a key measure of its success, and it all boils down to content — a site with useful, noteworthy content will draw attention and attract links.

Useful tips on how to create content that would appeal to prospective customers, are covered in Chapter Digital Marketing, under the section Content is King.

Several tools, such as Google Search Console, are available online for tracking inbound links. Exhibit 25.23 shows that the Search Console tracks the total number of external and internal links and lists the top linked pages. The console also lists out the top linking sites for the inbound links.

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