Exhibit 26.23 Google Search Console provides facilities to track external
(inbound) and internal links.
Securing inbound links from influential external sites is a
priority for any commercial website, as these pathways not only bring traffic but also enhance the
website’s authority, thereby positively impacting its search engine ranking. Therefore, a website’s
ability to secure such links is a key measure of its success, and it all boils down to content — a
site with useful, noteworthy content will draw attention and attract links.
Useful tips on how to create content that would appeal to prospective customers, are
covered in Chapter Digital Marketing, under the section Content is King.
Several tools, such as Google Search Console, are available online for tracking
inbound links. Exhibit 26.23 shows that the Search Console tracks the total number of external
and internal links and lists the top linked pages. The console also lists out the top linking sites
for the inbound links.
