Sitemaps maintain a complete list of the website’s pages for crawlers to effortlessly crawl the entire site. They are formatted as XLM files (Exhibit 18.15) that crawlers are designed to read and follow.
If no sitemap is provided, crawlers must comb pages to seek and follow internal links, moving page to page until the entire site is crawled. As this is a more tedious process, search algorithms favourably rank sites that maintain sitemaps.
According to Google, sitemaps are particularly helpful if:
It is easy to generate sitemaps with freeware like XML-Sitemaps shown in Exhibit 18.16.
Sitemaps are be submitted to Google via Google’s Search Console (see Exhibit 18.17).
In addition to sitemaps, crawlers look for the robots.txt file on websites. This file keeps a list of restricted pages and directories that are not to be crawled or indexed.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.