On-page Optimization

The first goal in digital marketing is to get discovered. If your website is not found, then nothing else matters.

A key question therefore is how to get discovered?

Let’s take the example of the property market. In cyberspace with hundreds of thousands of property listings, a “property for sale” webpage can easily get lost. It gets discovered when a prospect enters a search query that matches the property’s keywords, resulting in the retrieval of the webpage on the search engine results page, and the prospect clicks on the page link to land on the property page.

Often referred to as the Zero Moment of Truth (ZMOT), this is the key to getting discovered online. It is what search engine optimization is all about.

On-page optimization relates to the choice of keywords, placing of keywords, keyword density, the regulation of crawlers, site performance, mobile usability and, importantly, content creation. Technical aspects such as site structure, page load speed, and the rate at which search engines can index site, are also important on-page factors for search engine optimization.

On-page optimization is covered in detail in the following pages:

Previous     Next

Use the Search Bar to find content on MarketingMind.

Digital Marketing Workshop

Digital Marketing Workshop

Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.

Marketing Analytics Workshop

Marketing Analytics Workshop

In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.