Languages that enable the World Wide Web

A web server and a browser communicate by means of a protocol called HTTP (Hyper Text Transfer Protocol). Servers transmit text in the form of HTML, CSS and/or JavaScript to browsers that interpret these languages to render them into multimedia web pages.

HTML (HyperText Markup Language) is the language for creating web pages and web applications. It describes the structure, appearance and contents of web pages, using tag labels for paragraphs, headings, tables and so on. The top right pane in Exhibit 21.2 shows a document written in this language.

CSS (Cascading Style Sheets) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML. It is used to specify attributes such as font, colour, alignment, margins etc.

JavaScript is a dynamic programming language that may be used in HTML documents to provide dynamic interactivity on websites. For instance, developers often use JavaScript to code the sequence of events that occur when a user clicks a call-to-action button.

Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.







Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.