Website Grading Tools

Exhibit 21.13 Summary report by HubSpot’s Website Grader.

There are a large number of tools, including some of the more popular ones listed below, that you may use for evaluating your website.

  • HubSpot’s Website Grader rates sites on mobile responsiveness, analytics, email marketing campaigns, blog activity, social media presence, and the inner workings. As can be seen from Exhibit 3.13, the grader’s summary report covers 4 category groups — performance, mobile, SEO and security.
  • Nibbler uses several tests to evaluate websites and rates them on factors such as technology, accessibility, experience and marketing.
  • Woorank, like Nibbler, offers users several tests to grade websites on categories like the site’s traffic, SEO, mobile, social, usability and technologies.
  • Quicksprout focuses on SEO ranking.
  • Google’s Page Speed Insights provides a gauge on the pace at which pages load and offers advice on how to speed them up.
  • Reaction Engine analyses and ranks websites on specified words and phrases.
  • Clarity Grader checks for language, spelling, and the clarity of a website.
  • Alexa tracks the incoming links to a website.

As can be seen from the above list, many of the tools differ in their focal areas. Alexa specializes in tracking incoming links, Clarity Grader checks for language, Quicksprout focuses on SEO ranking, and facilities like Nibbler, Woorank and Website Grader offer a broad suite of analysis, across a number of performance categories.

For a comprehensive evaluation, it is advisable to use a combination of these grading tools, in conjunction with Google Analytics.

Remember too that though they provide a lot of useful information, software tools have limitations. They are strictly rational and cannot relate to emotions or feelings. They are also incapable of understanding, and lack originality.

For instance, Google uses a few hundred metrics to rank websites, and still the top rank may go to a site with totally spurious, worthless and potentially harmful content.

So, when a grading tool tells you “you’re amazing”, that is not good enough. You still need competent human brains to assess your online properties, particularly in the context of the site’s objectives, its contents and its real worth.

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