There are a variety of tools available for grading
websites, including some popular ones mentioned in Section
Website Grading Tool in Chapter Search
Engine Optimization. Since these tools vary in their focus areas, it is recommended to
use a combination of grading tools along with Google Analytics for a comprehensive evaluation.
However, it is important to note that while these tools provide useful
information, they also have limitations. They are based on rational analysis and cannot account
for emotions or feelings, and they may not fully capture qualitative aspects such as
originality. Therefore, it is important to balance the results from these tools with human
judgment and expertise.
Your marketing team’s knowledge and expertise are vital when assessing and
creating improvement plans for your digital marketing efforts. When knowledge gaps exist, you
should consider relying on quantitative and qualitative research methods outlined in Volume I
and II. For instance, to test advertising effectiveness, use
copy testing and
advertising tracking research methods covered
in Chapter Advertising Analytics in Volume II. It is important to continually improve
and refine your digital marketing strategy based on data-driven insights from research and
analysis.
