Hosting Website

Web hosting is where people store their websites, and make them accessible to the World Wide Web.

Web hosts are the vendors that provide space on web servers for hosting sites. Among the very large number of web hosts, those that are better known include:

There are a number of ways to host a website, each with its advantages and disadvantages. Depending on one’s budget, the site’s performance requirements, and the desired level of flexibility and control, a marketer will choose from one of these options:

Shared Hosting: Such a service hosts hundreds or thousands of websites on a single server, and the sites share the server’s resources such as RAM, disk space and the CPU.

Besides the low cost, shared hosting offers the advantage of ease of deployment. It requires minimum technical expertise. Performance, however, is affected adversely by the other sites on the server. This limits the site’s ability to handle heavy traffic. There is also limited flexibility and control, and no root access.

Virtual Private Server (VPS) Hosting: divides the server such that each website appears to be hosted on its own virtual server. The sites, however, share the server’s resources.

VPS host allow you to have root access to your own virtual space. It is a more secured hosting environment that affords greater control. It is more expensive than shared hosting, and since resources remain shared, a VPS is unable to handle high traffic levels or spikes.

Dedicated Server: Such a server serves only one website. This affords maximum control and flexibility for the user, and performance is not affected by other sites. However, since costs are not shared, it is the most expensive option.

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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


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