Retargeting

Retargeting is a form of online advertising that targets prospects who interacted with online content. This is less intrusive because the ads are usually directed to prospects who are interested in the subject of the advertisement. Gauging from your prospects’ online behaviours and interactions, you can retarget them with relevant ads at the right time and place.

The most common mode is the retargeting of your website’s visitors. By means of a tag (i.e. tracking pixel) and a few lines of code, you can keep track of your visitors, and later as they surf the web, you may retarget them with relevant advertisements.

Prospects that download a product or service such as a software or an eBook are ideal candidates for retargeting. The same is true for those who register at your website. You need to nurture these leads to convert them to customers.

Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.







Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.