Retargeting is a form of online advertising that targets prospects who interacted with online content. This is less intrusive because the ads are usually directed to prospects who are interested in the subject of the advertisement. Gauging from your prospects’ online behaviours and interactions, you can retarget them with relevant ads at the right time and place.

The most common mode is the retargeting of your website’s visitors. By means of a tag (i.e. tracking pixel) and a few lines of code, you can keep track of your visitors, and later as they surf the web, you may retarget them with relevant advertisements.

Prospects that download a product or service such as a software or an eBook are ideal candidates for retargeting. The same is true for those who register at your website. You need to nurture these leads to convert them to customers.

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