Exhibit 29.9 Retargeting ad by Tamara Lounge in The Washington Post.
Retargeting, also known as remarketing, is a powerful
form of online advertising that targets prospects who have previously interacted with your
online content. It is less intrusive because the ads are usually directed to prospects who
have already expressed some level of interest in your product or service. By gauging your
prospects’ online behaviours and interactions, you can retarget them with relevant ads at the
right time and place.
The most common method of retargeting is through your website’s visitors. This
is achieved by placing a tracking pixel on your website and using a few lines of code to track
visitors as they surf other sites on the internet. You can then retarget them with relevant
advertisements, reminding them of their previous interest in your product or service. Prospects
who have registered on your website or downloaded product or service information, such as a
brochure or eBook, are also ideal candidates for retargeting. You need to nurture these leads in
order to convert them into customers.
Exhibit 29.9 serves as an example of retargeting by Tamara Lounge in The
Washington Post.
