Analysis of Behaviours and Sentiments

Sentiment Analysis, combined with behavioural analysis, addresses various business challenges:

  • Reaction Analysis: How do consumers react to posts and tweets by companies or organisations? Metrics such as views, likes, shares, and comments provide insight.
  • Polarity Analysis: What sentiment (positive, neutral, or negative) do audiences express in their interactions?
  • Entity Analysis:
    • Entity Recognition: What entities, such as brands, products, services, or companies/organisations, are audiences discussing?
    • Topic Modelling: What topics related to these entities are audiences most concerned with or interested in?
  • Social Network Analysis: Who are the influential users, and how do they interact within the network?

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