Sales per Point of Weighted Distribution

In the previous example, considering that the average retailer stocks only 7 TVs, retailers and suppliers need to prioritize which models should be listed. The Sales per Point of Weighted Distribution (SPPD) is one of a number of metrics that helps you to do that. It is simply a ratio of sales (units or volume or value) divided by weighted distribution.

Sales per Point of Weighted Distribution (SPPD):

$$ \frac{Volume \,Sales}{Wtd \,Distribution} \,\,\, or \,\,\, \frac{Value \,Sales}{Wtd \,Distribution}$$

For example if a brand’s sales is 10,000 kg and its weighted distribution is 80%, then:

$$SPPD = \frac{10,000}{80} = 125kg $$
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Online Apps to train Category Managers

Online Apps to train Category Managers

The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.

It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.