Share in Handlers

As its name suggests, share in handlers means the share of sales (in value terms) within the stores carrying the product.  Here is an example that illustrates how this conceptually meaningful metric is computed:



In general, a brand’s share in handlers is equal to:

$$ \frac{Market \,Share \,(in \,value)}{Weighted \,Distribution \,(based \,on \,Product \,Category \,Value)}$$
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