Multivariate testing is conducted in a live, controlled environment. The web page is dynamically generated and rotated among incoming visitors so that each gets to see one of the different combinations of elements. Visitors are tracked and their behaviours recorded as they navigate the site, to determine which elements (i.e. independent variables) on a web page make the biggest impact on the site’s performance.
Site performance is measured in terms of a specific objective metric (i.e. dependent variable) such as conversion rate.
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In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.