Proxy Servers


Proxy server

Exhibit 27.2   Proxy server (source Wikipedia).

A proxy server, shown in Exhibit 27.2, acts as an intermediary for requests from clients seeking pages from the website’s server. In addition to improving performance, a proxy server also enhances security.

The use of a proxy servers can cause issues for web analytics. Proxy servers maintain copies of results of users’ requests for a fixed time duration, which means no request goes from users to the servers hosting the requested resources. Consequently, no log entries are created at the hosts, which leads to under-reporting of metrics and inaccurate analysis of user behaviour.


Previous     Next

Use the Search Bar to find content on MarketingMind.







Digital Marketing Workshop

Digital Marketing Workshop

Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.


Marketing Analytics Workshop

Marketing Analytics Workshop

In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.