Website traffic can come from different sources such as
direct visits, search engines, and inbound links, including those from advertisements. The
landing page is where users first arrive on the website. Developers should identify multiple
entry points and design them carefully to attract target prospects and lead them down the
conversion path.
The exit page is where the user exits a website. Users may exit because the
website has served its purpose or because they have lost interest and are leaving prematurely.
Marketers need to examine the high frequency exit points, and where drop off is
undesirable, identify the reasons for user drop-off, and refine pages so as to improve retention,
engender greater engagement, and encourage prospects to convert.
