Landing and Exit Pages

Traffic to a website arrives from several directions — direct (typing URL), search engines, and inbound links, including those from advertisements.

The landing page is where users land on the website. Developers need to identify multiple entry points, and carefully design them to attract target prospects, and lead them down the conversion path.

The exit page is where the user exits a website.

Users exit for a variety of reasons. They may do so because the website has served its useful purpose. Or they may exit because they have lost interest and are prematurely dropping off.

Marketers need to examine the high frequency exit points, and where drop off is undesirable, refine pages so as to improve retention, engender greater engagement, and increase the propensity for prospects to convert.

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