Traffic to a website arrives from several directions — direct (typing URL), search engines, and inbound links, including those from advertisements.
The landing page is where users land on the website. Developers need to identify multiple entry points, and carefully design them to attract target prospects, and lead them down the conversion path.
The exit page is where the user exits a website.
Users exit for a variety of reasons. They may do so because the website has served its useful purpose. Or they may exit because they have lost interest and are prematurely dropping off.
Marketers need to examine the high frequency exit points, and where drop off is undesirable, refine pages so as to improve retention, engender greater engagement, and increase the propensity for prospects to convert.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
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