Bounce rate is generally defined as the proportion of
visitors who leave the site without visiting any other pages or interacting with any elements
on the landing page. If the user interacts with any element, such as a pop-up or video, it
will not be counted as a bounce.
This definition is appropriate for most websites where the goal is to move
visitors towards a conversion. However, not all websites or webpages have the same goal or
desire user interaction. Therefore, the definition may not be applicable universally.
For example, on a blog site, the primary goal may be to provide information,
and users may not need to interact with the page beyond reading the content. In such cases, the
time spent on the page is a better indicator of engagement. If a user spends less than a fixed
amount of time, such as 10 seconds, they are counted as a bounced user.
It is important to consider the context of the website or page when interpreting
bounce rates. A high bounce rate on a landing page may indicate that the page is not engaging,
but on a blog post, it may be normal for users to leave after reading the content.