Bounce Rate

Bounce rate is usually defined as the proportion of visitors who leave the site without interacting with the page. They do not visit any page other than their landing page, and they do not interact with any of the elements on that page. This happens when:

  • User closes the tab or the browser window, or clicks the browser “back” button.
  • User types URL/clicks link to page on another website.
  • Session times out.

If the user clicks a pop-up, plays a video or interacts with any other element, it will not be counted as bounce.

This definition is apt for the majority of sites where the intent is for visitors to move beyond the landing page down a path of conversion.

The definition of bounce rate should however, be modified for sites where the conventional definition is not appropriate. If, for instance, the intent at a blog is only to impart the information on the page, its purpose may be served without further interaction by users. For such sites, the time spent on the site is a good gauge. If users spends less than a fixed amount of time, say 10 seconds, they are counted as bounced users.

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