Bounce Rate

Bounce rate is generally defined as the proportion of visitors who leave the site without visiting any other pages or interacting with any elements on the landing page. If the user interacts with any element, such as a pop-up or video, it will not be counted as a bounce.

This definition is appropriate for most websites where the goal is to move visitors towards a conversion. However, not all websites or webpages have the same goal or desire user interaction. Therefore, the definition may not be applicable universally.

For example, on a blog site, the primary goal may be to provide information, and users may not need to interact with the page beyond reading the content. In such cases, the time spent on the page is a better indicator of engagement. If a user spends less than a fixed amount of time, such as 10 seconds, they are counted as a bounced user.

It is important to consider the context of the website or page when interpreting bounce rates. A high bounce rate on a landing page may indicate that the page is not engaging, but on a blog post, it may be normal for users to leave after reading the content.


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