Page Caching by ISP

To improve efficiencies, ISPs keep a copy of the requested web page on the user’s device. This temporary storage facility called cache, stores the served web page for fixed time duration. (Incidentally, this is why you need to press ctrl refresh to load fresh content from a webpage).

While cache greatly improves the page load speed, it bypasses the server. Since no request goes to the server, no log entry is created. The loss of information results in the under-reporting metrics such as count of page requests.

It is estimated that caching accounts for as much as a third of all page views.

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