Page Caching by ISP
To improve efficiencies, ISPs keep a copy of the requested web page on the user’s device. This temporary storage facility called cache, stores the served web page for fixed time duration. (Incidentally, this is why you need to press ctrl refresh to load fresh content from a webpage).
While cache greatly improves the page load speed, it bypasses the server. Since no request goes to the server, no log entry is created. The loss of information results in the under-reporting metrics such as count of page requests.
It is estimated that caching accounts for as much as a third of all page views.
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Marketing Analytics Workshop
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Digital Marketing Workshop
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
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