Mobile Apps

Mobile apps are developed with SDKs (s/w development kits), for example iOS SDK or iPhone SDK. SDKs typically include an IDE (integrated development environment), a comprehensive facility for software development.

SDKs can also be configured to record and report usage analytics. Besides the usual metric, mobile analytic systems can access built-in features like GPS, gyroscope (orientation) and accelerometer, which are of greater relevance to mobile users.

Instead of cookies, mobile users are identified through IDs, and since attention span is shorter, session timeout is 30 seconds, as opposed to 30 minutes for larger screens.

An important aspect of mobile analytics is the analysis of cohorts. Considering that most apps have relatively short life span and usage tends to decay over time, cohort analysis, i.e., grouping users based on the time app was installed is of greater relevance for apps.

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