Mobile apps are developed with SDKs (s/w development kits), for example iOS SDK or iPhone SDK. SDKs typically include an IDE (integrated development environment), a comprehensive facility for software development.
SDKs can also be configured to record and report usage analytics. Besides the usual metric, mobile analytic systems can access built-in features like GPS, gyroscope (orientation) and accelerometer, which are of greater relevance to mobile users.
Instead of cookies, mobile users are identified through IDs, and since attention span is shorter, session timeout is 30 seconds, as opposed to 30 minutes for larger screens.
An important aspect of mobile analytics is the analysis of cohorts. Considering that most apps have relatively short life span and usage tends to decay over time, cohort analysis, i.e., grouping users based on the time app was installed is of greater relevance for apps.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.