Web Analytics — Exercise


Evaluate the PropLog property portal or your company’s website through web analytics. Pay attention particularly to the following:

  • What metrics should you use as KPIs for the website?
  • How do you define conversion for the site?
  • What conversion model is best suited for your business?
  • Set-up your own Google Analytics and Google Console accounts or ask your website developer to do so for you.
  • Is traffic (visitors) increasing or decreasing? What factors might be contributing to growth/decline of users, new users?
  • What proportion of users have visited the website more than once?
  • Which are the most viewed pages on the website?
  • Analyse the page duration. Are the current levels desirable?
  • Analyse conversion rates.
  • What do you recommend to improve the website’s performance?
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